ICA/AIGA DESIGN SERIES: DESIGN AS SOCIAL AGENT
MAIN STAGE TALK

The Obama Effect: What Art Did for Advertising

With Pete Favat and Nicholas Blechman
 

*Special offer: Buy tickets for 2 or more Main Stage Talks and get one FREE (on all sales starting April 1, 2009; phone or in-person sales only)*

"OBEY GIANT" and the subsequent "Obama HOPE" poster catapulted Fairey's work into the worlds of politics, corporations, and the mainstream media. These images were consumed and disseminated by people across the globe with startling voracity, and the establishment changed their thinking and their strategies for communicating with people previously "unreachable." Pete Favat, Arnold Advertising's Chief Creative Officer, and Nicholas Blechman, Nozone designer and New York Times Book Review art director, discuss how guerrilla marketing has taken hold and what it means for the way artists, designers, and the media operate.

As Arnold's Chief Creative Officer, Pete Favat has helped win accounts such as Pearle Vision, Progressive Direct, and Lee Jeans. A winner of every award in the field of advertising, Favat is best known for the successful national anti-tobacco campaign, Truth.  He has directed many of his own television commercials as well as a highly acclaimed documentary film for MTV.

Nicholas Blechman, art director of The New York Times Book Review and the mind behind the award-winning Nozone, is also the author of several books and an internationally recognized illustrator, operating under the pseudonym of Knickerbocker. He has taught at the School of Visual Arts and the Maryland Institute College of Art.

LINKS
www.knickerbockerdesign.com
www.arnoldworldwide.com