ICA/AIGA DESIGN SERIES: DESIGN AS SOCIAL AGENT
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Social Networking for Social Good: What Stickers, Facebook and Flickr do that Press and Advertising Don't 

How can social media such as Twitter be used as an agent of social change? Laura Fitton, social networking consultant and author of Twitter for Dummies, shares her experiences using new media to raise money for a clean water initiative in India. She defines "microsharing" and discusses how it reduces the emotional and intellectual distance between people to help them become more engaged, connected, effective, and collaborative. Lean how to use this tool to raise awareness, involvement, or money.

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