ICA/AIGA DESIGN SERIES: DESIGN AS SOCIAL AGENT
HAPPENINGS IN THE BANK OF AMERICA ART LAB

The Many Mutations of Viral Marketing

Through vehicles such as graffiti murals, light projections, mobile media, parties, influencer programs, and ambassador teams, viral marketing has become a powerful force in both online and offline worlds. Social networking consultant Laura Fitton interviews members of Street Attack, an alternative and digital marketing agency, about their integrated marketing campaigns and how the latest trends, technology, and media can be harnessed to communicate social messages and more.

LINKS
www.pistachioconsulting.com
www.streetattack.com