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ICA members! Contact for discount code, or find it in your ICA email with subject line: “ICA at Home (for the Holidays).”

Get ready to laugh! For more than 40 years the British Arrows Awards has recognized the unique achievements in advertising in the U.K.  This collection of the most inventive ads complied from their archive is now available for streaming for the first time.

You’ll find loads of self-deprecating humor, social satire, political provocation, musical sequences, celebrities, and naughty innuendo, all influenced by developing technologies and changing attitudes. Some of the ads have been created by top international directors including Alan Parker (Pink Floyd: The Wall), Wes Anderson, (The Grand Budapest Hotel), Jonathan Glazer (Sexy Beast), Michel Gondry (Eternal Sunshine of the Spotless Mind), and Marc Forster (Monster’s Ball).

This special screening experience shows how the industry has evolved over the decades–leading up to a special selection of the new U.K. ads created under the challenging circumstances of the global pandemic lockdown. Enjoy the art of persuasion.

Approximately 80 minutes. Closed captions available on Vimeo player.

Recommended for ages 16+.