Sara Cwynar, Alphabet (Index) (detail), 2025. Courtesy the artist, The approach, London, and Cooper Cole, Toronto.
The colorful and layered photographs, films, and installations of Sara Cwynar (b. 1985, Vancouver) examine the excess of pictures in today’s image-saturated culture. For the Sandra and Gerald Fineberg Art Wall, the artist imagined a newly created photo mural centered on an alphabetical list of terms drawn from internet search engines. These include words suggested by search engine algorithms in response to Cwynar’s online activities and some of the most popular search terms since 2020. The artist represents the terms through commonplace image types: the reclining woman, domestic objects, perfect looking food, familiar logos, luxury cars, and more. These images are complemented by handwritten annotations which create conceptual connections and raise questions about the relationship between these eclectic images and their index of terms. Cwynar draws on the principles and history of billboard design to create her mural, where what is being “advertised” is the seductive power of commodities and searching in our contemporary moment.