The ICA is the first Boston institution to launch the app, joining more than thirty other iconic cultural institutions from around the globe
(Boston, MA—July 20, 2021) This summer, the Institute of Contemporary Art/Boston (ICA) launched a new free digital guide on the Bloomberg Connects cultural app joining over 30 cultural institutions including the Solomon R. Guggenheim Museum, MoMA PS1, New York Botanical Garden, Central Park Conservancy, Greenwood Art Project, London’s Serpentine Gallery, and many more. Part of the Bloomberg Connects app, available for download from Google Play or the App Store, the new ICA Digital Guide makes the ICA accessible for either onsite or offsite visits through photo, audio, and video features that offer insights into the ICA’s current exhibitions and permanent collection; activities for kids; architecture tours in English, Spanish, and French; maps; visitor info including restaurant recommendations; accessibility resources; and info about our teen programs and upcoming exhibitions.
Special current features include:
- Exclusive behind-the-scenes images from Virgil Abloh’s visit to the ICA during the installation of Virgil Abloh: “Figures of Speech.”
- Behind-the-scenes video from the installation of Firelei Báez’s immersive sculpture at the ICA Watershed.
- Exclusive images from “Breaking Cycles,” Boston-based artist OJ Slaughter’s project with ICA Teens.
- Exclusive “ExploraTour” family audio tours created by Boston’s The Gottabees.
“The generous support of Bloomberg Philanthropies enables the ICA to thoughtfully use technology to expand access to the arts through this new platform and connect audiences – near and far – with the art and artists we present,” said Jill Medvedow, the ICA’s Ellen Matilda Poss Director.
“I love that users can hear directly from artists featured at the ICA, get more context for the artwork on view, find a restaurant for after their visit – and then explore art on view in New York, London, DC, or elsewhere,” says Kris Wilton, Director of Creative Content and Digital Engagement at the ICA. “Having one app where you can explore multiple museums and cultural centers makes a ton of sense for both visitors and institutions.”
About the ICA
Since its founding in 1936, the ICA has shared the pleasures of reflection, inspiration, imagination, and provocation that contemporary art offers with its audiences. A museum at the intersection of contemporary art and civic life, the ICA has advanced a bold vision for amplifying the artist’s voice and expanding the museum’s role as educator, incubator, and convener. Its exhibitions, performances, and educational programs provide access to the breadth and diversity of contemporary art, artists, and the creative process, inviting audiences of all ages and backgrounds to participate in the excitement of new art and ideas. The ICA is located at 25 Harbor Shore Drive, Boston, MA, 02210. The Watershed is located at 256 Marginal Street, East Boston, MA 02128. For more information, call 617-478-3100 or visit our website at icaboston.org. Follow the ICA at Facebook, Twitter, and Instagram.
More about Bloomberg Connects
Bloomberg Philanthropies launched the Bloomberg Connects app in November 2019. A free digital guide to cultural organizations around the world, Bloomberg Connects makes it easy to access and engage with arts and culture from mobile devices, anytime, anywhere. The app offers the ability to learn about current exhibitions at a portfolio of participating cultural partners through dynamic content exclusive to each organization. Features include expert commentary, video highlights, pinch-and-zoom capability and exhibition and way-finding maps.
About Bloomberg Philanthropies
Bloomberg Philanthropies invests in 810 cities and 170 countries around the world to ensure better, longer lives for the greatest number of people. The organization focuses on five key areas for creating lasting change: Arts, Education, Environment, Government Innovation, and Public Health. Bloomberg Philanthropies encompasses all of Michael R. Bloomberg’s giving, including his foundation and personal philanthropy as well as Bloomberg Associates, a pro bono consultancy that works in cities around the world. In 2020, Bloomberg Philanthropies distributed $1.6 billion. For more information, please visit bloomberg.org or follow on Facebook, Instagram, YouTube, Twitter and TikTok.
Margaux Leonard, firstname.lastname@example.org, 617-478-3176